Instead, you can enable auto-tagging of all Facebook and Instagram comments left on your coffee bean giveaway posts. You could tag each inbound comment on your giveaway posts, but this could be a massive time commitment because you’re posting to profiles with 200,000+ followers. You know you’re going to get a lot of entries in this giveaway, so you want to quickly see how many users are commenting on those posts to try and win. Initially, you just tag each post across Facebook and Instagram with “coffeebeangiveaway.” While you’ll get more details in your Tag Report to see how much publishing support went into this campaign, you’re only getting half of the story.
As the social media manager, you want to see how many entries you receive from your audiences across Facebook and Instagram. where you’re giving away samples of a new line of coffee beans. Imagine that you’re running a social contest at Sprout Coffee Co. Note: This feature is only available for Professional plans.
Tagging is a great tool to use to help you uncover trends about your brand health and the impact your published content has on it.
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